A “brand” is something that immediately identifies a product or a franchise selling that product. Obviously, when you and I see the Golden Arches, we think of McDonalds’ Restaurant. Yum! There are any examples one could use, but I think you get the idea we’re trying to make here. In the context of Christianity, the world should be able to know we (and those we lead) belong to the Lord. Some have focused excessively on the exterior and arrived at a distorted idea of holiness. Dressing modestly is not a bad idea. Then, what should the world notice about us that immediately reminds them of Jesus? Read on for more...

As always, your comments are encouraged and enjoyed!

God bless you,

Brother Bill